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Kind

Kind Bars

Social good is annoying. There. I said it. You know it.

Now, Super Social Good.

The Kind that makes you wanna vomit.

 

Nice Guy Declaration

 
 

OOH

 
 
 
 

New wrappers with Kind barcodes / messages on the back

 

Social (good) Media

 
 
 
 

MOMMY, IT’S A NEW HOMEPAGE!

 
 
 

OH AN EXTENSION!

 
 
 

Art Director: Astrid Michelson